Harry Potter

Harry potter uses a lot of different types of adverts to make sure that their film is reaching all audiences, this insures that they are connecting to a wide range of audiences, therefore meaning more people come to watch it resulting in a larger profit.

This picture can be seen on billboards on side of buildings, on buses and many other places. In this picture we see the Hogwarts building on fire. This straight away grabs the audiences attention and makes them ask question of why it is on fire, who did it or how did it happen? This curosity brings them to go and watch the film.
The colors used are much more dark and scary than Harry Potters past adverts this is due to the fact that Harry Potter films are now more aimed at the older generation as the films are becoming more dark and sinister.
The fire is the main attraction in this poster, it draws attention to the audience at straight glance as they colors pop. The orange in contrast to the black and dull background draw more attention to the fire.
Harry potter has become such a big part of many teens childhood, we have grown up with the Harry Potter 'family' and it has become part of our lives. Harry Potter first started out as a family film with humor and a cozy feel to it, but over the years Harry Potter has become more of a dark film. This has been shown through advertisment; they posters, billoards and trailers have all turned much darker. Through dull colors it gives the effect of a more dangerous film. This can have a negative and positve effect on the audience. The negative being some people maybe put off by the way the films have changed and don't enjoy the darker side of the film, however some people may be attracted to this new side of Harry Potter. From the films now changing new audience will be joining the fan base. Older generations will now see these films as not the young harry potter films they used to be but now as an adult film with drama but still with the harry potter humor to it.
Adverts overall show the type of film it is and also what audience will be attracted to it.

Harry Potter Promotional Poster

This is a picture from the new harry potter film. Its a promotional poster.

Aerial Shot- This is when the scene is taken from a plane. This is also known as bird eyes view.

Overhead shot- This is where the camera is above the scene.

Crane Shot- Famous Crane shot in the opening scene of 'Touch of Evil'. This is when the camera moves up and down and is placed high above the ground. The camera rises and lowers.

Whip Pan- This is where the camera moves suddenly and fast.

Tracking Shot used in Kill Bill- A tracking shot is where the camera moves, following object, or towards or away from it.